Campaign collateral, photography and video for Fuso Trucks.
• Graphic Design • Photography • Video • Illustration • Signage • Digital • Editorial
With five years completing pos, b2b and internal projects as Visual Design Lead at Dinniss Communications, I have contributed to a wealth of campaigns for FUSO in New Zealand, international campaigns for FUSO Japan, and NZ distributor, Keith Andrews Trucks. My contribution included product and testimonial video/photography and post-processing, finalised in layout for print and digital submission; vehicle livery, billboard and site signage; internal and client-facing magazines; trade show collateral; brochures and spec sheets; multi-platform digital signage and much more!
Above are select brochure pages and supporting graphics for Fuso’s flagship truck, Shogun. The brochure was prepared as part of a multifaceted campaign with digital and print advertising, site signage and multiple photo and video shoots. Challenges included collating technical data and differentiating between model specifications throughout the range.
eCanter
Sunset on Waiheke Island, February 2020. Just a few days before New Zealand went into lockdown.
I shot the image above as part of a photo and video campaign to promote the eCanter zero-emission truck, and Waiheke’s goal to achieve a net positive carbon footprint by 2030. The accompanying interview and b-roll footage was gathered during the trip, and edited for use by FUSO Global. I had designed the vehicle livery a few months prior.
The introduction of the FUSO eCanter to the market was supported by trade show presentations, multiple brochures and infographic layouts, digital and print campaigns, collateral photo shoots and even a photo shoot with Minister for Transport, Julie Anne Genter at the New Zealand Parliament Buildings.
Testimonial
To support FUSO sales, I was part of a team sent out to interview, film and document existing customers and their trucks. This included logging, haulage and helicopter spreading operations around New Zealand.
Supporting graphics
Various logos, icons and lockups were prepared for use as part of digital and/or print campaigns to support a specific model, range or initiative.
